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Master Calendar
Master Compressor Automatic
Master Compressor Chrono Lady
Master Compressor Chronograph
Master Compressor Geographic
Master Compressor World
Master Control
Master Eight Days
Master Eight Days Perpetual
Master Geographic
Master Grand Reveil
Master Hometime
Master Reserve De Marche
Master Ultra Thin
Reverso Classic
Reverso Duetto Classic
Reverso Florale Ladies
Reverso Grande Automatique
Reverso Grande Date
Reverso Grande GMT
Reverso Grande Taille
Reverso Lady
Bacario Watch Retailing Policies
Master Calendar
Master Compressor Automatic
Master Compressor Chrono Lady
Master Compressor Chronograph
Master Compressor Geographic
Master Compressor World
Master Control
Master Eight Days
Master Eight Days Perpetual
Master Geographic
Master Grand Reveil
Master Hometime
Master Reserve De Marche
Master Ultra Thin
Reverso Classic
Reverso Duetto Classic
Reverso Florale Ladies
Reverso Grande Automatique
Reverso Grande Date
Reverso Grande GMT
Reverso Grande Taille
Reverso Lady
Bacario Watch Retailing Policies
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Founded in 1833, Jaeger LeCoultre has been acknowledged for generations as the Grande Maison Horologie of the Vallée de Joux in Switzerland - the most renowned watch manufacturer in the region. With over 200 watch making patents and more than 1,000 different calibres developed and crafted under one roof, several iconic watch models such as the Reveros, the Duoplan or the Atmos, Jaeger LeCoultre is one of the most important and most innovative luxury watch manufacturers in Swiss watchmaking history. More than ever, Jaeger LeCoultre is brimming with ideas for rising to new technical challenges and creating miniature watchmaking wonders.
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In addition to producing movements for its own watches, Jaeger LeCoultre has also produced movements for famous watch houses such as Vacheron Constantin, Audemars Piguet, and IWC. In the early part of the 20th Century, Jaeger LeCoultre even supplied ebauches to the great firm of Patek Philippe. Then as now, Jaeger LeCoultre was considered to be one of the finest luxury watchmakers in Switzerland.
In 1833, thirty-year-old Antoine LeCoultre, son of Vallee de Joux watchmaker Jacques LeCoultre, opened a small watch making factory in the town of Le Sentier, Switzwerland. Amazingly, the current Jaeger LeCoultre factory is only a few feet away from the site of the original factory. Antoine LeCoultre proved himself to be a gifted watchmaker, but an even more brilliant inventor. In 1844, LeCoultre revolutionized the watch industry with the invention of the millionometer, an instrument with which measurements of up to one thousandths of a millimeter could be made accurately. As a result, precisely finished watch components could be manufactured, resulting in greatly improved accuracy in timekeeping.
Likewise, the metric system became the universal measuring standard in watch making, while other systems were rendered obsolete. LeCoultre's motto - "We must base our experience on science" - was particularly true when it came to manufacturing precision watch movements and watch making tools. The Jaeger LeCoultre artistry came later at the hands of a master watchmaker, who assembled, decorated and regulated the movements. Soon, LeCoultre became the leading supplier of movements, parts and tools to the watch making industry in Switzerland. LeCoultre movements were so highly regarded, in fact, that until 1910, the company provided Patek Philippe with most of its raw movements. It was only in later years that Patek Philippe built its own movements from scratch.
In the meantime, other watch manufacturing companies had come to rely exclusively on LeCoultre's products, from which they would create finished watches. LeCoultre's success was so great that between 1900 and 1919, 40,000 raw movements were produced. In 1925, the grandson of the firm's founder, David LeCoultre, merged his company with that of Edmond Jaeger, the exclusive supplier of watch movements to Cartier. This is when Jaeger LeCoultre first came into existence. Up to this point, Jaeger LeCoultre had not sold any watches under its own name.
The Jaeger LeCoultre merger prompted further technical innovations, including a case made from stainless steel, as well as the creation of the smallest mechanical movement in the world, which weighed less than one gram.
The year 1931 saw the introduction of the Jaeger LeCoultre Reverso watch range, featuring wristwatches that could be turned 180 degrees within the case, thereby protecting the crystal and dial. It was a fantastic creation and one that was enthusiastically received by the public. Unfortunately, the worldwide economic crisis and World War II conspired to prevent the Reverso from achieving its full potential. Changing fashions coupled with the advent of waterproof watches might have forever doomed the Jaeger LeCoultre Reverso watch to obscurity, had it not been for an Italian dealer who visited the factory in the 1960's and noticed a number of unused Reverso cases sitting in a watchmakers' drawer. The Italian dealer bought the cases and fitted them with movements. The finished watches were an instant sell-out and the rest is history. Today, the Reverso is by far Jaeger LeCoultre's most popular model.
